Friday, December 10, 2010

Primping and Pimping for Premium Pix


The art of enhancement.
The art of manipulation.
The art of deception—sometimes.
The art of turning something pedestrian into something irresistible.
No, I’m not talking about push-up bras. I’m talking about food styling.

I had the good fortune learn some food styling tips from one of the top names in the business, Delores Custer, thanks to a workshop offered by the Portland Culinary Alliance at The Art Institute of Portland's Culinary School.
 
My wildly swinging appetite during her slide show attests to her skill. Oohhhh, I want a hamburger—char grilled, juicy, crispy with lettuce and onion. No, I want pancakes dripping with syrup and melted butter.  Wait, no, bread pudding swimming in chocolate sauce REALLY sounds good.

I am easily manipulated.

No longer an obscure behind-the-scene art, food styling is increasingly on everyone’s radar, not least because of the explosion of enthusiastic amateurs snapping tasty pix for their blogs, review sites like Yelp and food-obsessed websites like Chowhound
While a sumptuous dish viewed in person triggers all five hungry senses, a successful photograph utilizes every trick to appeal to our eyes alone, suggesting tempting scent, luscious texture, a hot sizzle or refreshing chill, and a transcendent deliciousness. Experts like Delores harness a variety of techniques, which she discusses in her new book--the absolute bible on the topic--Food Styling: The Art of Preparing Food for the Camera. After over 30 years as one of the top names in the business, she knows all the secrets, many of which she invented. A split-second with a heat-gun gives chocolate chip cookies that straight-out-of-the-oven look. An eyedropper—or even a tiny jot of soap—gives coffee that just-poured freshness.

I was inspired to put my little Canon digital camera through its paces. Here are a couple shots in which I captured that tight depth of field so popular in food photography today. And now, armed with the methods Delores shared, my food pictures--my favorite souvenirs of any trip—will burst with sensory appeal.